Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your passions, your sense of humor, and what makes you someone worth paying […]
Are your posts getting lost in the Instagram feed? Wondering how to make your Instagram posts more recognizable to your followers? In this article, you’ll discover how to create an Instagram style that’s easy for fans to recognize. Why a Strong and Cohesive Instagram Feed Matters An Instagram user is scrolling through their feed and […]
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and other upcoming changes to core […]
Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast. Sean is a video marketing expert, host of the Think Marketing Podcast, and […]
Do you use Facebook lookalike audiences? Are you aware of Facebook’s recent changes to lookalike audiences? In this article, you’ll learn what’s changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Changes to Facebook Lookalike Audience Creation Facebook recently introduced a big change in how you create lookalike […]
The post Facebook Lookalike Audience Changes: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.
Want more business from Instagram? Looking for a proven process to follow? In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers. #1: Attracting the Right Audience on Instagram At the top of the funnel, your job is simple: You need to grow your […]
The post How to Attract and Nurture Quality Instagram Followers appeared first on Social Media Marketing | Social Media Examiner.
Do you run flash sales? Wondering how to promote your flash sale on social media? In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook. Why You Need a Different Approach for Promoting a Flash Sale Everyone loves a flash sale. Limited-time offers and short-term […]
The post How to Promote a Flash Sale on Facebook and Instagram appeared first on Social Media Marketing | Social Media Examiner.
Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and […]
The post Instagram Stories Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.
Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing? In this article, you’ll discover how to create a voice marketing funnel that increases social media reach and engagement. Using Voice Technology to Improve Social Media Engagement Voice technology is becoming increasingly prevalent with the explosion […]
The post How to Create a Voice Marketing Funnel With Alexa Flash Briefings appeared first on Social Media Marketing | Social Media Examiner.
Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this article, you’ll discover a four-step process to audit and adjust your next marketing plan. #1: Evaluate Your Branding and Online Footprint to Ensure Consistency First, you need to address brand health. Does your brand […]
The post How to Optimize Your Online Marketing Plan: A 4-Step Process appeared first on Social Media Marketing | Social Media Examiner.