Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing? In this article, you’ll discover how sentiment analysis can improve your marketing strategy. 4 Ways Marketers Can Use Sentiment Analysis Sentiment analysis is an algorithm applied to online mentions of your brand, products, […]
Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find eight distinct ways to share links on your Instagram profile and posts. #1: Add a Link to Your Instagram Bio Let’s start with the first and simplest way to place […]
As 2020 approaches, a new generation of consumers is taking over the global marketplace. Poised to become the most influential generation ever, Gen Z’s direct spending is an estimated $143 billion, while 90% of them also influence their parents’ buying decisions.
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat’s new native checkout feature with special guest, […]
Close to half the world’s population (3.03 billion people) are on some type of social media.
64% of online shoppers say that a video on social media helped them make their decision.
Only 43% of online stores see significant traffic from their social media pages.
Acknowledgement is key: 77% of Twitter users appreciate a brand more when their tweet is responded to. It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours.
Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world’s leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive […]
Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads. Why Run a YouTube TrueView Discovery Ad Campaign? YouTube TrueView discovery ads appear in the places where users discover content […]
The post How to Set Up YouTube TrueView Video Discovery Ads appeared first on Social Media Marketing | Social Media Examiner.
Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat? In this article, you’ll discover how WeChat’s features can help you market your business. Why Marketers Should Consider WeChat Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? […]