Close to half the world’s population (3.03 billion people) are on some type of social media.
64% of online shoppers say that a video on social media helped them make their decision.
Only 43% of online stores see significant traffic from their social media pages.
Acknowledgement is key: 77% of Twitter users appreciate a brand more when their tweet is responded to. It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours.