Want fresh ideas for your marketing content? Curious how improv techniques can help? To explore how collaborative storytelling can help you create engaging or interactive content, I interview Kathy Klotz-Guest. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media […]
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Do you want to reach more prospects on LinkedIn? Interested in using LinkedIn video ads to promote your products and services? In this article, you’ll learn how to plan and execute your first LinkedIn video ad campaign. #1: Define Your Target Audiences The first step is to determine what audiences you want to target with […]
Do you market to multiple buyer personas? Wondering how to be sure you’re marketing to each audience segment in the right way? In this article, you’ll learn how to research buyer personas to reveal preferences and behaviors that will help you deliver successful, targeted social media campaigns. How Researching Buyer Personas Improves Marketing Campaigns The […]
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Want to improve your Facebook retargeting campaigns? Wondering how to build a Facebook ad funnel that saves you time and effort? In this article, you’ll discover how to build a Facebook ad funnel that retargets users with multiple ads over a substantial time period. About Facebook Retargeting and Ad Fatigue Most businesses have relatively small […]
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Do you have a Facebook Messenger bot? Have you thought about retargeting your bot subscribers with Facebook ads? In this article, you’ll learn how to create custom and lookalike bot audiences for Facebook ad targeting. Why Retarget Messenger Bot Subscribers? There is no warmer audience than a Facebook Messenger bot audience. These users are typically […]
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