Want an efficient way to find qualified leads on LinkedIn? Have you heard of LinkedIn lead gen form ads? In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads. #1: Offer Something Your Target Audience Will Truly Value LinkedIn lead gen forms make it easy to collect leads […]
Do you run influencer marketing campaigns? Wondering how to determine the ROI of your efforts? In this article, you’ll learn how to measure the results of your influencer marketing campaigns. #1: Determine Your End Goal at the Beginning Before launching an influencer marketing campaign, you need to decide what you want to accomplish. Establishing an […]
The post How to Calculate the ROI of Influencer Marketing Campaigns appeared first on Social Media Examiner.
Have you noticed more people using hashtags on LinkedIn? Looking for tips for using hashtags in your own LinkedIn marketing? In this article, you’ll learn how to use the LinkedIn Hashtags You Follow feature to develop a solid hashtag strategy for LinkedIn. #1: Explore the Hashtags You Follow Feature LinkedIn is encouraging users to post […]
The post How to Maximize Your Exposure With LinkedIn Hashtags appeared first on Social Media Examiner.
Are your once-successful Facebook ad campaigns no longer effective? Wondering if ad fatigue is responsible? In this article, you’ll learn how to recognize the signs of ad fatigue and tweak existing Facebook ads for better performance. Determine Whether Ad Fatigue Is Impacting Campaign Performance Ad fatigue is an issue that will affect even the most […]
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new LinkedIn posting tools, new Instagram features being tested, new Facebook Ad Manager app creative tools, and […]