Before you fire your agency . . .

Great article on how to be a better client to allow your social media agency be more effective. Being a better client is something you can learn. Advertising takes experience, practice, leadership and a willingness to adjust. Ask for advice. Watch others who are great. Never give your agency new solutions, just give them new problems. Inspire greatness from your agency; yet never be afraid to challenge them for better work. They would prefer to be pushed rather than held back. Be your agency’s favourite client, so the agency team wants to work on your brand, not just because they were assigned to work on your business. Be the champion who fights for great work even if you have to fight with your boss. Once you show up better, you might find your agency shows up better. Together, you will make amazing work. http://vnat.ca/1KEOSn3 #ViralInNature
from Viral In Nature http://vnat.ca/1KEOSn3
via #ViralInNature

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