Facebook Takes On New Role: Marketing Consultant

Facebook Inc. has found a new use for its trove of user data: helping companies get feedback on their products and glean information that can refine their marketing.
The social network said Tuesday it is launching a product called Topic Data that companies can use to see what Facebook users are saying about such things as brands, products, events and activities. The idea is to let companies tap Facebook’s vast knowledge of what its users like, say and do. http://on.wsj.com/1C3LYS4 #ViralInNature
from Viral in Nature http://vnat.ca/1FfHE37
via #ViralInNature

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